Why nobody wants your long content
2024: Create your long-form content first, then chop it up into bite-sized pieces for social media
The problem with this strategy?
It’s like building an entire house before checking if anyone wants to live in that neighborhood.
Here’s what’s missing:
Proof
The solution?
Social media
Social media is giving you a free testing ground with instant feedback.
When you post something, after 24 hours you’ll know if it’s a hit or a miss. The platform will tell you through engagement, shares, saves, - all the metrics that actually can inform your longer pieces.
Here’s your data-backed content strategy:
- Toss out ideas (TikTok, IG, FB Reels, and YouTube Shorts are best)
- Look at what happens after 24 hours
- Compare engagement to your baseline
- Double down on winners by expanding them into longer content
- Rinse and repeat
“But Dylan, won’t people get tired of consuming the same topics?”
The guy typing you this has listened to Kendrick Lamar’s new album 50+ times…
We consume what we’re interested in over and over again. Some people even watch football every Sunday. ;)
Test fast.
Fail fast.
Win faster.
-Dylan