Want More Clients? Focus on Exceptional Service
Why do some businesses seem to consistently attract new clients while others struggle to keep the lights on?
I believe it’s about one thing: exceptional service.
And I'm not talking about the "here's a mint on your pillow" kind of service.
I'm talking about the kind of service that turns your clients into referral-generating machines (without you even asking for the referral).
How do I know this?
Despite posting 4 to 7 times a week on social media, over 60% of my Content Clips clients have come from referrals.
I don’t think this has happened by accident.
I’ve followed a few core principles…
1. Keep communication fact-based and concise
- Do the heavy thinking before hitting "send"
- Make emails a precision tool
2. Build flexible systems
- Create a core structure that bends without breaking
- Adapt to client needs without the entire operation crumbling (like my neighbors house last week)
3. Master proactive communication
- Know when to speak up
- Choose the right channel for each message
- Remove obstacles before they become Mountains of Doom
Now, you might be thinking, “Dylan, this all sounds great, but how does this translate to more sales and less turnover?"
Happy clients stick around longer, aka, less turnover? Check.
When you provide an exceptional service, you can charge premium prices. Increased revenue? Check.
To put it simply...
The better you take care of your clients, the more your clients will take care of you.