Posting isn’t the problem. This is.
Starting a new account is easy.
Starting one with intention is rare.
A few weeks ago, I launched a new Instagram account from scratch.
This account had no followers. It was a total blank slate.
And I caught myself doing something I didn’t realize was second nature…
I started asking myself:
💭 What role will this account play in someone else’s life?
💭 Would I be proud to run this account six months from now?
💭 Is this something with utility beyond just me?
That’s not how most people think about it.
Most people post what they feel like.
They treat their professional account like a personal diary, or worse, like a generic brand.
Then they wonder why it doesn’t land.
Seriously…
❌ You don’t need a niche
❌ You don’t need a filled out content calendar
🎯 You just need clarity of purpose
This might sound like a deep and complicated process, but it’s actually pretty simple that I think everyone should be considering: How does my account reinforce someone’s identity, values, and beliefs?
Answering this can save you months (sometimes years) of spinning your wheels.
If you’re having trouble with any of the above, here’s a simple exercise…
💭 Imagine your account as a product
🤔 Would you follow it?
🤔 Would you recommend it?
🤔 Would you be proud to run it 6-12 months from now?
If not, adjust right now. Don’t wait until you’re 100 posts deep and burnt out.
Keep creating,
Dylan
PS. I break this down even further on today’s podcast. How I thought through the account from day one, and the questions that helped me stay clear and intentional from the jump. Worth a listen if you're crafting something with purpose.