Great ideas are worth repeating
It's now been a week since the Dodgers won the World Series.
The legend of Will Smith continues.
Sidenote: did you know that the average top MLB player will sign thousands of autographs per year?
And they're not cheap. Many autographed balls go for $500+.
It's not like autograph 1,091 is any more special than 1,092.
It's only special for who values the autograph, no matter how many times it's signed.
And that brings me to today's topic...
Why do we feel a strange guilt around content repurposing?
We started placing a unique pressure on ourselves as creators.
We expect everything to be original...even though it's literally impossible.
Studies have shown that social media platforms often lead creators to compare themselves more to peers, increasing anxiety.
Back in 1947, psychologist Fritz Heider discovered something called the "attribution error."
Basically, we assume other people's success comes from their natural talent, and we attribute our own success to hard work.
This makes us think other creators are effortlessly pumping out original content.
Meanwhile, we feel guilty for repurposing our own stuff.
The most successful creators throughout history have all been master recyclers:
- Walt Disney reused animation sequences across multiple films.
- Radio shows would perform the same scripts in different cities.
- Even Shakespeare borrowed plots from other writers.
But today's creators?
We feel guilty for posting the same Instagram Reel to TikTok.
The data actually shows something fascinating:
Only 10% of your followers typically see any piece of content you post. Which means 90% of your audience misses everything you make.
Not repurposing content isn't being original. It's hiding your work from people who might need to see it.
Walt Disney understood something we forgot...
Good content deserves to be seen by everyone who could benefit from it.
Speaking of which, I think it’s time for me to go re-watch Freddie Freeman’s epic walk-off grand slam.
-Dylan
P.S. If you want to join a community of like-minded creators, you’re invited to become the next member in The Creator Club. The Creator Club is a private community for serious Digital Creators who meet weekly and learn how to apply proven strategies (without wasting hours on YouTube videos, online courses, or outdated books). Click here to join The Creator Club.